Treci Johnson

It has finally happened: Mobile has bumped TV as America’s first screen. Recent analysis from Flurry Analytics, which included data from the Bureau of Labor Statistics, found that time spent on mobile devices grew in the U.S. by 9.3% to 2 hrs and 57 minutes, while time spent watching TV has remained flat at 2 hrs and 48

What’s the weather like? When does the next movie start? What time does Target close? These are just a few questions that I may ask my phone on any given day. According to a recent Mobile Voice Study led by Google, I’m not the only having conversations with my phone. 55% of teens aged 13-18 use voice

It’s time for a mobile pop quiz. How well do you know consumers and the time they spend on mobile apps? ComScore recently released the U.S. Mobile App Report which sheds light on how Americans use mobile apps. Test your knowledge with the five questions

Recently, I was designing new outreach materials and needed a way to connect this offline collateral with my agency’s digital content. Using a QR (or Quick Response) code immediately came to mind, followed by the question, “Are QR codes still relevant?” Opinions differ on their utility and I couldn’t find any objective data on how

U.S. Hispanics are ahead of the digital curve, according to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing. As we’ve noted before, Hispanics not only lead in adoption of new devices, they are also power users of mobile.

Remember the Golden Age of Web development? A time long ago when there were only five desktop browsers to support, a few different screen sizes and every user connected via broadband? Well, those days are over. With the advent of mobile Web

The International Data Corporation (IDC) is forecasting a strong outlook for smartphone sales during the remaining months of 2014. So, what might this mobile-driven world look like?

Roughly 1 in 9 (11%) websites have adopted responsive Web design, according to research conducted by Guy Podjarny in January. While the number has risen in the last 7 months, I know you’re probably a little underwhelmed by that number. But if you are one of the agencies that have gone through the process of

We’ve seen (and experienced) a dramatic growth in mobile consumption in recent years. From app downloads to tablet ownership, the use of mobile devices continues to trend up. But, is this at the expense of desktop computer usage? Not really. The growth of mobile activity is incremental to what’s happening on existing platforms, according to

First, it was party lines. Then, it was the rotary phone. Now, two-in-five (41%) U.S. households have officially said goodbye to landlines, according to a recent report by the Centers for Disease Control and Prevention (CDC)’s National Center for Health Statistics. If you have been keeping up with previous mobile trends, you won’t be surprised

Do you ever find yourself conducting unofficial smartphone research? Ever since my agency decided to develop a mobile app, I know I do. Luckily, new data from ComScore on the U.S. smartphone subscriber market share can help eliminate the guesswork. Here are a few of the key trends ComScore found in the U.S. smartphone industry

In a few short years, the number of mobile apps has exploded, and the time spent on apps continues to increase. However, one thing hasn’t changed: the number of apps individuals use. The average smartphone owner uses 22 to 28 apps in a month, according to new data from Nielsen. Here are a few highlights

Major mobile milestones in May—try saying that three times! A new mobile usage report from ComScore revealed two significant shifts to mobile in May: total time spent on digital media and time spent on apps. Here are a few highlights from the report: Mobile platforms—smartphones and tablets—accounted for 60% of total time spent on digital

Like many Americans during the last month, I developed FIFA fever. Checking on scores, anticipating the latest Google Doodle and watching game highlights became part of my daily iPhone routine. Despite the elimination of Team U.S.A, mobile video consumption continues to win new fans. Consider these mobile video viewing statistics: On average, consumers spend 33 minutes

The rise of mobile device ownership is rapidly changing the way we, and our stakeholders, interact with organizations and information. From local weather to the status of our train, we look to our smartphones to not only provide the answers, but anticipate our questions. Forrester refers to this

Imagine a world where your mobile device delivers ads for goods and services within 100 yards of your location. According to Thinknear, a leader in

With the recent growth of smartphone and tablet ownership, it’s no surprise that U.S. consumers are spending more time on mobile devices than PCs. Mobile usage will rise to nearly three hours per day in 2014, according to eMarketer. So how does mobile compare to other major media: Mobile usage will rise to 2 hours 51

Since 2001, Mary Meeker has developed a knack for highlighting what’s currently happening on the Internet and how this information may impact technology and business in the future. Last week she released her 2014 Internet Trends and it reveals some interesting digital trends. Here are the highlights: Marketing: Social messaging is changing

If you’re a frequent Trends on Tuesday reader, you may recall our post titled, “Latinos Embrace the Mobile Future,” which outlined several key categories where Latinos have adopted mobile technology faster than other groups. A new report by Univision and the Interactive Advertising Bureau, took an in-depth look at the mobile habits of Hispanic millennials,

“There’s an app for that.” New data from app analytics provider Flurry on mobile app usage reveals that smartphone users are taking this trademarked slogan to heart. Of the 2 hours and 42 minutes per day that a typical user is on a mobile device, mobile app usage accounts for 2 hours and 19 minutes